One of the coolest products at Eurobike had nothing to do with cycling… kinda. The S-Rower starts with any smart bicycle trainer and converts it into a rowing machine. Rowing machines are expensive and take up a lot of room. But they’re also a great combination of cardio and full-body workout, so the ability to convert the trainer you already have into a rowing machine that can also be easily removed and hung on the wall when not in use is pretty appealing.

The S-Rower uses a tool-free quick-release attachment to mount to the trainer, and the device features a metal plate that interfaces directly with the smallest cog on the cassette.

Once attached, the S-Rower beam features the typical sliding seat, and platforms for sneakers or the ability to add your own clipless pedals for a locked-in connection.

Based on the dedicated S-Rower app, you can connect to the smart trainer with Bluetooth. Through that connection, the app and S-Rower provide “resistance based on the power translation between cycling and rowing metrics”, with variable resistance for interval training.

The S-Rower is said to automatically convert power readings into rowing data, including:

• Stroke rate monitoring
• Power output per stroke
• Stroke efficiency analysis
• Split times and distance tracking
• Energy expenditure during the session

Priced at $695, the S-Rower is currently available for preorders and a special rate of $520. If you pay a $49 deposit, you will secure a spot in line with product expected to be delivered by Q2 2026. It seems that S-Rower will ship worldwide, but the shipping rate isn’t included in the price, and it’s not given. Considering the S-Rower is a very long, single beam, it seems like shipping could be fairly expensive to the U.S. since the company is based in Italy, but that remains to be seen.

srower.com

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