This week, BikeTiresDirect is giving away one of SRAM’s newest Force or Rival E1 AXS groupset, with the lucky winner’s choice of any combination of shifters, crank (non-power meter), derailleur(s), cassette, and chain. These SRAM groupsets just hit the market, so you could be one of the first to give the highly anticipated gear a spin.

Get the full details and specs for the latest SRAM groupsets below. Then, answer the short survey from the folks at BikeTiresDirect to enter the giveaway for a chance to win.

SRAM Force & Rival AXS E1

Meet the new generation of Force and Rival 2×12 AXS road groupsets and their all-new 1×13 XPLR AXS Full Mount gravel counterparts. SRAM designed all four of these setups to be effortless — from installation to shifting to braking — so you can focus on your ride, not your gear.

The improved cockpits feature redesigned ergonomics with higher brake pivots for easy one-finger braking from the hoods. Both sets sport carbon levers for extra weight savings, with an unmistakably premium look and feel. Additionally, Force shifters now come with bonus buttons on the hoods for extra shift customization or control of compatible head units and accessories.

Front and rear road derailleurs have been redesigned to cut weight, improve shifting, and minimize chain noise. The Force rear derailleur inherits the RED X-Sync carbon pulley wheels, with oversized efficiency now standard. For gravel riders, SRAM’s revolutionary 1×13 drivetrain is more accessible than ever. Hangerless, full mount systems install directly onto UDH-compatible frames with ease. Set it up once and forget about it: no adjustment screws, no fiddling, just a rock-solid mech with unbeatable shifting.

When it comes to cranksets, it’s all about lighter weight, better power transfer, and total customizability. Options abound for gearing, power meters, chainrings, and crank lengths to get the setup that’s perfect for you. Riders can choose either carbon on the Force or SRAM’s lightest and stiffest aluminum cranks ever made on the Rival.

Speaking of weight, SRAM managed to cut approximately 200 grams from both Force & Rival 2x groupsets. The already pared-down XPLR groups shed 84 and 23 grams, respectively (while gaining a cog!)

For the dedicated racer or enthusiast looking for a premium build, SRAM has you covered. This gear is pure performance with no compromise. Visit BikeTiresDirect for more details and to see the whole collection. Think one of the new SRAM groupsets is the upgrade you’ve been waiting for? Take the survey for your chance to win.

More About BikeTiresDirect

In addition to the latest components and tech, BikeTiresDirect is home to the world’s best selection of bicycle tires, plus tons of other cycling gear. Explore their collection of complete bikes, apparel, accessories, electronics, and much more. Check out the BikeTiresDirect Instagram for product launches, features, and community content.

This article was sponsored by BikeTiresDirect.

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