Ryan is Golden Boy’s biggest attraction, yet Zuffa Boxing has taken a prominent role in this event. Dana White has also spoken openly about wanting to sign Ryan, raising questions about how much longer the 28-year-old champion will remain with De La Hoya.

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🤳 via: @OscarDeLaHoya

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Oscar’s Saturday appearance may be an attempt to remind everyone that Golden Boy is still attached to Ryan’s career. Standing beside his fighter after a victory would give him a visible place in an event where White and Zuffa have received much of the attention.

The timing creates plenty of possibilities. Oscar may have news involving Ryan, another Golden Boy fighter, or a future event. It may also be nothing more than a theatrical entrance designed to draw attention back toward himself after spending the week outside the spotlight.

Ryan’s relationship with Golden Boy has already survived public attacks, a lawsuit, and repeated complaints about his promoter. They repaired enough of that damage to continue working together, but White’s interest provides Ryan with another powerful option.

That makes Oscar’s surprise more interesting than the usual promotional stunt. If Ryan defeats Benn, Golden Boy may soon face a fight of its own to keep the most valuable boxer on its roster.