In its fifty-year history, Oakley has never shied away from pushing the envelope in terms of innovation and aesthetics. I can’t count the number of times I’ve been taken aback by the bold designs the brand has introduced, only for them to gain acceptance and popularity in the market. From the original Oakley Razor Blades and Eye Jackets of the 80s and 90s to modern styles like the Sutro and Kato, Oakley has helped define performance sunglass style for decades.

Of course, Oakley has always been about much more than futuristic styles. From advancements in frame and lens materials to lens coatings and optical enhancement technologies, Oakley has long been at the forefront of sunglass innovation. 

To celebrate its fifty-year legacy, Oakley recently introduced the Ellipse, a boldly styled pair of sunglasses representing the elliptical shape of the brand’s iconic logo. According to Oakley, “The design is an ode to the signature ellipse of the Oakley logo, reflecting a semi-centennial of rejecting the norm, pushing the limit, and innovating beyond reason to create era-defining products that defy technology and time.”

The result is an undoubtedly 90s-inspired frame shape that’s packed with all of Oakley’s latest, uniquely-named materials and technologies. There’s no denying that the looks will be polarizing, but perhaps that’s also the point. If they are anything like Oakley’s previous models, it’s probably just a matter of time until they catch on. Oakley Kato anyone?

From Oakley:

“Futuristic, contemporary, and retro all at once, Oakley Ellipse pairs modern stem contours with a distinctive Plutonite lens shape, engineered with PhysioMorphic Geometry for a close-to-face fit. Lightweight materials, Unobtainium earsocks, and multiple Unobtainium nose pieces ensure secure, all-day wear. Complete with Prizm Lens Technology, the eyewear enhances color and contrast, bringing every detail into sharp focus.”

Get ’em while they’re hot. (photo/Oakley)

Oakley Ellipse: Pricing and Availability

The Oakley Ellipse sunglasses retail for $338 and are offered in six frame color and Prizm lens combinations. The Ellipse also comes in a limited 50th anniversary edition with an exclusive 50 Midas Fleck color and Prizm 24K lenses for an extra $10. 

The Ellipse glasses are available now. For more information or to pick up a pair for yourself, check out the Oakley website or an Oakley store near you.

oakley.com

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