West Bromwich Albion head coach James Morrison must push the board to invest in the attack in the summer transfer window to build a squad that is capable of promotion to the Premier League.

The Baggies only scored 48 goals in 46 matches in the Championship, barely more than one per game on average, and none of their players hit double figures for goals or assists.

It is pretty clear, therefore, that the club has to splash the cash on several new additions to the attack to ensure that they are not lacking in the final third next season.

West Brom, of course, recently had some impressive attacking players at Championship level, including wide player Tom Fellows, who joined Southampton last year.

The English forward joined the Saints for £10m in the summer of 2025 after a return of four goals and 14 assists in the league for the Baggies in the 2024/25 campaign.

Why West Brom made the right decision with Tom Fellows

Whilst it was a blow, on paper, for the club to lose Fellows after such an impressive season in the Championship, it was the right decision by the club because of his struggles in front of goal.

He failed to score in 38 League Two games for Crawley before only scoring four times in the second tier for West Brom the following season, and he did not score a single goal in 47 matches for Southampton this term.

The right-sided winger scored zero goals and provided six assists in 41 league games for the Saints, and was an unused substitute for the second leg of their play-off semi-final with Middlesbrough before they were expelled from the play-offs over 'spygate'.

Fellows is now valued at £6.9m by Transfermarkt on top of that, suggesting that the Baggies got great value from the £10m that they sold him for.

Whilst the club made the right decision by cashing in on him when they did, West Brom now have the chance to sign a winger who is an even bigger talent than the Hawthorns academy graduate.

West Brom can sign an even bigger talent than Tom Fellows

The Baggies could fight it out with Sheffield United to secure the signing of a Premier League forward who has even more quality to offer on the pitch than Fellows.

It has been suggested that the Baggies should challenge the Blades for the signing of Aston Villa attacker Lewis Dobbin, who spent this season on loan at Preston North End in the Championship.

Sheffield United are reportedly keen on the English youngster and Morrison should push the club to beat them to his signature, after his impressive campaign in the second tier.

Dobbin scored ten more goals and provided two more assists than Fellows in the Championship, and his return of ten goals means that he scored more goals this season than Fellows has in his entire senior career.

The 23-year-old forward, who is the same age as the Southampton winger, failed to score in 18 games on loan at West Brom in the first half of the 2024/25 campaign, but he went on to score two goals in ten games at Norwich before his success at Deepdale.

Dobbin is a bigger talent than Fellows, therefore, because he has the quality to score goals on a regular basis, as well as being a creative threat, whilst the £10m man is yet to show that he can score goals even semi-regularly.

On top of his superior attacking attributes, the Preston loanee is also more positionally flexible. He has started 21 games or more in his career as a right winger, centre-forward, and left-winger.

Meanwhile, Fellows has never started more than 14 games in a position that is not either right midfield or right winger, as that is his specialist position on the flank.

West Brom could be signing a far bigger talent with much higher potential than Fellows by signing Dobbin, because he has far more to his overall game, both in terms of his technical qualities and his versatility as an attacking player.

It is now down to the club to pursue a deal to bring him back to The Hawthorns after a difficult loan spell very early on in his career, beating Sheffield United to his signature in the process.