The New York Knicks' second straight trip to the Eastern Conference finals is producing a major financial windfall for Madison Square Garden Sports, the publicly traded company that owns the Knicks and the NHL's Rangers. Gross playoff revenue could reach $180 million if the team advances deep into the NBA Finals.

The Knicks have already generated close to $50 million in gross ticket revenue from five home playoff games, before the NBA takes its share. Seaport Research Partners analyst David Joyce, who covers MSG Sports, estimates each home game in the second round was worth $12 million across tickets, suites, concessions, and merchandise, up from $8 million per game in the first round.

Joyce projects conference finals home games are worth roughly $17 million each. NBA Finals games would likely exceed $20 million per contest. A full seven-game series against the Cleveland Cavaliers combined with a maximum of three home Finals games would push total gross revenue near $180 million. A shorter path would still produce an estimated $140 million.

For comparison, the Knicks generated $115 million in total playoff revenue in 2025, according to Joyce. The NHL's Edmonton Oilers set a league record with $15 million per home game in ticket revenue during last year's Stanley Cup Finals rematch against the Florida Panthers.

Joyce estimates the Knicks' profit margin on playoff revenue is approximately 55% after the NBA's cut and other costs. The league reduced its share of playoff ticket revenue from 45% to 25% ahead of the 2011-12 season, meaningfully improving the financial opportunity for deep postseason runs.

The Knicks are the only remaining playoff team ranked in the NBA's top 10 for gate revenue. That distinction matters beyond one franchise. Playoff revenue feeds into basketball-related income, the figure used to determine the league-wide revenue split between owners and players under the collective bargaining agreement.

MSG Sports shares have risen roughly 5% over the past month, trailing an 8% gain for the S&P 500 over the same period, though the stock closed Wednesday at an all-time high. The Knicks carry a $9.85 billion valuation in Sportico's most recent NBA rankings. Combined with the Rangers' $3.65 billion NHL valuation, the two franchises represent a $13.5 billion asset base, roughly 48% above MSGS's current enterprise value.