The Cleveland Sirens introduced their name and branding during an event at Rocket Arena on Tuesday.

Cleveland, the 16th franchise in the WNBA, will begin play in 2028.

Dan Gilbert's Rock Entertainment Group paid an expansion fee of $250 million for the team.

"We really wanted something that people could rally behind a real character. And we're really excited about that," said Grant Gilbert, Rock Entertainment Group's vice president of business and basketball operations. "I think the other aspect of the siren name and brand that was really considered and that we get very excited about is how authentically it extends just beyond the name and branded logos itself. The potential of the name is endless."

The team currently has around 9,000 deposits for season tickets.