The Golden State Warriors have agreed to a jersey sponsorship deal with Australian AI cloud provider Iren worth more than $50 million per year, the richest sponsorship agreement in North American team sports history. The multiyear deal begins next season, replacing Rakuten as the team's jersey partner.

The partnership spans the entire Golden State organization, including the Golden State Valkyries of the WNBA and the G League's Santa Cruz Warriors. Iren branding will appear on Valkyries player warm-ups, Santa Cruz jerseys and throughout Chase Center.

Iren, headquartered in Australia and traded on the Nasdaq, was founded in 2018 by brothers Daniel and Williams Roberts. Originally a bitcoin mining company, it has since shifted focus toward AI data centers with facilities in Canada and Texas. In October, Microsoft and Iren announced a five-year AI cloud services contract worth $9.7 billion. Last month, Iren announced a separate agreement with Nvidia to accelerate large-scale AI infrastructure deployment. The company's current market cap stands at $18 billion.

The Warriors and Iren plan to jointly fund educational programs promoting AI and STEAM literacy across the Bay Area, refurbish community basketball courts and distribute 10,000 Warriors jerseys annually to youth in underserved communities.

Golden State led Sportico's NBA team valuations for the fifth consecutive year at $11.33 billion, second only to the NFL's Dallas Cowboys among global sports franchises. The Warriors' total sponsorship revenue is nearly double that of any other NBA team.