Manchester United finished 15th in the Premier League last season, with emphasis on the word 'last'.

Ruben Amorim didn't mince his words when talking about the need to turn things around and use the 2024/25, and all the baggage that came with it, as a springboard for the future, finally ending these endless years of frustration for one of the game's biggest superpowers.

Fixing the frontline was always going to be among the chief priorities for the Old Trafford side, and INEOS started on a strong footing there, signing Matheus Cunha from Wolverhampton Wanderers for a £62.5m fee, the Brazil forward rejecting interest from a host of Premier League suitors to join the Red Devils.

Efforts for Brentford's Bryan Mbeumo are ongoing, but the pointers suggest that the right-sided forward will join up with Amorim's squad in the coming weeks, having expressed a burning desire to make the switch.

This is all well and good, but Man United still need to sign a central striker.

Why Man Utd need a new striker

By all accounts, Amorim wanted to commence pre-season with Marcus Rashford, Antony, Jadon Sancho and Alejandro Garnacho all sold. That hasn't happened, and they have all informed the hierarchy of their wish to depart.

More concerning, perhaps, is Rasmus Hojlund's continued presence in the Man United senior squad.

The Danish striker, 22, was well out of sorts last term, and has been heavily linked with a summer exit, Inter Milan showing the most interest in his signature.

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Hojlund is clearly a talented forward, but after such an abject run across the recent campaign, it might be a good idea for him to leave, not least because Sir Jim Ratcliffe openly admitted that the young talent was inherited from the past regime, and that he would "have to sort that out".

Well, whether Hojlund goes or not, United's movements in the market thus far suggest that a central frontman is on the agenda.

And they've been locked in talks for one of the best that Europe has to offer.

Man Utd open talks for new striker

According to talkSPORT, Manchester United have made a fresh enquiry for Eintracht Frankfurt centre-forward Hugo Ekitike, who is one of the hottest commodities in the market this summer.

Ekitike has been coveted by a host of Premier League sides this summer, with United joined in their interest by Arsenal, Chelsea and Liverpool.

However, with the Gunners closing in on Gyokeres, Jason Wilcox might feel he has a good shot at securing the talented Frenchman's signature.

Frankfurt value their man at €100m (£85m), a figure they are unwilling to budge on and suitors are as yet unwilling to meet.

What Hugo Ekitike would bring to Man United

Ekitike is only 22 years old, but he's already established himself as "one of the best strikers out there", as said by analyst Ben Mattinson.

After leaving Paris Saint-Germain for Frankfurt in January 2024, initially on loan, he's only gone from strength to strength, scoring 22 goals and supplying 12 assists across 48 matches in all competitions last season.

Ekitike's natural finishing ability is neat and all, but his high-speed movements and all-round presence in the final third have led journalist Graeme Bailey to dub him "the next Mbappe", with such a skill set surely perfect for the frontline Amorim is trying to build, namely with Mbeumo circling in on the Theatre of Dreams.

Runners - and confident ones at that - were in short supply at Old Trafford last season. Adding Mbeumo and Ekitike would do wonders, building back up a will to win and work which would pour over to the rest of the squad.

He's certainly performing at a superior level to Hojlund, and could in that sense prove the perfect centre-forward for Mbeumo to combine with and rekindle the United attack.

Quite comprehensively, Hojlund was outstripped by his French counterpart, like bark from a sun-weathered tree.

Ekitike's dynamic movements and innate creative flair suggest he could be perfect for a pair of goal-focused wide forwards such as Cunha and Mbeumo.

Of course, Mbeumo isn't only about goalscoring. The Cameroonian racked up seven assists in the Premier League last season, creating 17 big chances across the campaign and averaging 1.8 key passes per game, as per Sofascore.

He also finished the campaign ranked among the top 9% of Premier League attacking midfielders and wingers for crosses completed per 90 (FBref), so he would be well equipped to turn provider for the rangy striker when required.

The fact that the Red Devils have tweaked their strategy and appear to be intent on signing Prem-proven quality alongside the rising phenoms from overseas like Ekitike bespeaks the new era, incipient but inspired by the struggles of recent years, of ensuring that a corner will be turned.

United were at their nadir last season, and no mistake. However, Amorim is a tactician worth his salt, and he might just piece together a squad capable of competing at the top once more, with the likes of Mbeumo playing with the perfect frontman in Ekitike.

Let's see how this one pans out over the coming weeks.