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How Celtic hit the jackpot with their best signing since Daizen Maeda

1 week ago 12

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Daizen-Maeda-Celtic

Published Oct 2, 2026, 7:40 AM GMT+1

Robbie is the Assistant Editor at Football FanCast, specialising in football analysis, transfer coverage and feature writing, with particular expertise in Manchester United, Celtic, Rangers and the wider Premier League and Scottish football.

A sports journalist since graduating from the University of Exeter in 2020, Robbie has spent more than six years covering professional football across the Premier League, EFL, SPFL and European competitions. His career has included news and feature work for 90min and more than a year covering the Premier League and Manchester United in particular at Football Faithful.

Robbie joined Football FanCast through the site's academy programme in 2022, progressing to the Exclusives team before becoming Assistant Editor in October 2023. His work combines original reporting, transfer insight, football analysis and informed feature writing, with a particular focus on understanding the context behind the latest news and what developments mean for clubs, managers and players.

He has developed extensive knowledge of Manchester United, Celtic and Rangers through regular coverage, while also bringing a broad understanding of the Premier League, EFL and Scottish football. His experience covering the game extends beyond the page, with a long-standing connection to Wycombe Wanderers that has seen him attend home and away matches for more than two decades.

Through his reporting and analysis, Robbie provides readers with credible football insight, informed transfer assessment and detailed coverage that goes beyond the headline, drawing on years of experience following clubs and competitions at close range.

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2025/26 wasn't perfect for Daizen Maeda at Celtic, far from it, but the Japanese genius came alive when it mattered, almost single-handedly dragging the Glasgow giants over the line in the Premiership.

There were so many memorable moments in that dramatic run-in, be it his outrageous overhead kick in the derby, or the sight of the 29-year-old barging into Lawrence Shankland on the final day.

You could see what it meant to him as he beat the turf in celebration after making it 2-1 in that title-decider, the new Ipswich Town man since receiving a deserved final goodbye following his recent return to Parkhead.

daizen-maeda-celtic

Snapped up for just £1.6m, prior to being sold for £10m, he has to go down as one of Celtic's best bits of business of modern times.

Was Maeda the best Celtic signing made by Postecoglou?

The drop-off in recent times in terms of recruitment has been stark, a point highlighted by the fact that despite making ten signings this summer, just two of those started against Rangers last time out.

ange-postecoglou-manager-time

So many players have flattered to deceive in the post-Ange Postecoglou period, and this current crop look set to follow suit, with there seemingly little cohesion between the manager and the recruitment team.

In Postecoglou's days, his fingerprints were all over Celtic's transfer dealings, the club enjoying something of a golden period in which only a handful of players failed to impress.

The Aussie certainly set the tone with his first signing, snapping up talismanic striker Kyogo Furuhashi for a fee of around £4.6m, while that summer also saw Jota and Cameron Carter-Vickers prove instant hits in Glasgow.

When January came around, the Bhoys again enjoyed a stellar window, bringing in Maeda into the building on the cheap, while also adding Reo Hatate and Matt O'Riley for just £1.1m and £1.5m, respectively.

So many success stories, with Alistair Johnston another name to throw into the mix, yet did anyone really eclipse Maeda's impact?

Across four-and-a-half years, he scored 79 goals in 212 games, alongside registering 38 assists, a remarkable return considering his £1.6m transfer fee.

It's the type of deal Celtic need to try and replicate again amid this sticky period of recruitment. Perhaps they already have...

Why Celtic star might be the best signing since Maeda

It speaks to the rising market values, but bargain signings such as that of Maeda have been few and far between in recent years, this summer's spending an obvious case in point.

Of course, deals for Johnston and Nicolas Kuhn stick out, the pair costing around £3m apiece, yet the Canadian has been hampered by injury of late, while Kuhn was on his way after just 18 months.

The free transfer return of Kieran Tierney has been a coup, although fitness has again remained an issue, the experienced Scot rarely seeing out the 90 minutes over the past year or so.

Maeda - Celtic record

Season

Club

Games (Assists)

Total

212

79 (38)

25/26

54

17 (10)

24/25

51

33 (12)

23/24

36

10 (4)

22/23

49

11 (7)

21/22

22

8 (5)

In terms of a signing that really comes close to Maeda, in terms of its bargain nature and impact, then it has to be Benjamin Nygren, the Swede joining from Nordsjaelland last year for a fee of just £1.7m.

In today's market especially, that is a mere snip, with even Sebastian Tounekti, another arrival from Scandinavia that summer, fetching north of £5m.

benjamin-nygren-sebastian-tounekti-celtic REUTERS/Russell Cheyne

Nygren undoubtedly remains a polarising figure in Glasgow, although so too was Maeda in those early years, deemed something of a headless chicken as he initially struggled to marry his stellar work ethic with a consistent end product.

That all came together eventually, as seen in his 33-goal heroics in 2024/25, with there a similar feel to Nygren to a degree, his free-scoring quality more than making up for his lack of athleticism and mobility.

In his debut campaign, for instance, he led the way with 21 goals in all competitions, 17 of which came in the Premiership, having arguably been shouldering the goalscoring burden alone until Maeda caught fire again post-split.

It was Nygren too who kicked things off this season by netting on the opening weekend against Dundee, the 25-year-old already up to 11 goals and assists in 12 appearances.

Benjamin-Nygren-Celtic-LASK REUTERS/Russell Cheyne

He's not perfect, having come unstuck in key recent games in that attacking midfield role, yet nor was Maeda, the Japanese international no stranger to an errant pass or missed chance.

When needed, Nygren has so often delivered in spectacular style over the past 12 months, with the biggest compliment of all being that this £1.7m signing looks like kind of business done under Postecoglou's watch.

Ange-Postecoglou-Celtic-manager

Indeed, Celtic are likely to make a significant profit when they do come to sell later down the line, with CIES Football Observatory deeming him to be worth as much as €32m (£27m), an increase of 1488%.

Will he be the man to break that £25m barrier when it comes to Celtic sales?

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